Comprehensive performance marketing for UGC platform in the horeca industry
Project
Overview
Our client provides a platform for the hospitality industry to collaborate with influencers, with a focus on creating user-generated content (UGC) that boosts social media presence. Their solution connects brands with influencers who specialize in creating authentic content, helping to increase visibility and attract guests through engaging visuals and reviews. They also provide tools to streamline campaign management and track results, making it easier for hospitality companies to effectively leverage influencer marketing.
Customer Acquisition
Design
Marketing Automation & Operations
Despite spending $30,000 per month on Google Ads, the marketing team noticed that the ads were not delivering positive results. ROAS, brand awareness and purchases were all below expectations.
Without tracking or attribution for purchases, the marketing team couldn't measure the effectiveness of their efforts or optimize their campaigns.
Clients lacked a partner to help align ad targeting with where their services were being sold, resulting in lower than expected ROAS.
The client struggled to effectively integrate webinars and email marketing into their performance strategy. Leads generated were often irrelevant to the product, resulting in low engagement and conversion rates.
Metriqal introduced channel, campaign and keyword level attribution, allowing the client to identify market trends, optimize ads and consistently improve ROAS.
We launched a multi-channel ad campaigns with optimized ads across LinkedIn, Google, Facebook, and Instagram, accompanied by conversion-focused landing pages.
We geographically targeted audiences for localized ads and continually experimented with campaigns at all stages of the funnel to increase brand awareness, conversions, and sales.
We implemented email nurturing campaigns, lead scoring, and lifecycle stages to help the sales team identify where each prospect was in their journey, enabling more targeted and effective conversations.
Results
+90%
Increase in average monthly revenue
252%
Increase in qualified leads
5.20
ROAS across all channels
400%
Increase in monthly webinar attendance
Next project
You'll want to see this
Subscribe to our newsletter
