Comprehensive growth marketing for an email marketing automation platform
Project
Overview
A forward-thinking company specializing in email marketing automation, empowering businesses to streamline their campaigns through real-time collaboration, personalized audience segmentation, and comprehensive analytics. The platform integrates seamlessly with various tools, enabling businesses to enhance their marketing outreach and deliver more effective, targeted campaigns.
Product Marketing
Design
Customer Acquisition
SEO
Marketing Automation & Operations
The brand struggled with unclear positioning and messaging, making it difficult to generate quality leads and connect with ideal customers, compounded by a lack of brand recognition.
Content creation lacked a strategic and effective SEO approach, negatively impacting organic traffic and rankings. In addition, paid ads and landing pages were not optimized for high conversions.
The client's CRM was not fully leveraged, resulting in missed opportunities due to ineffective nurturing. Audiences were not properly segmented, resulting in ineffective email campaigns.
We revitalized the brand and website with a strategic content plan, conversion-optimized design, strong visual messaging, and well-structured SEO. These efforts were designed to improve the company's digital positioning and support the company's realignment to pursue enterprise customers.
Metriqal migrated existing data to a more cost-effective and strategic CRM. We also developed email nurturing campaigns and workflows for segmented audiences, with content tailored to each stage of the buyer's journey.
To support paid advertising campaigns across multiple platforms, Metriqal created keyword-rich and conversion-optimized landing pages with improved product positioning. In addition, we monitored and optimized bidding strategies, target keywords and placement strategies on a daily basis to continuously improve return on ad spend (ROAS).
Results
96%
ROI over 15 months
$396K
Total revenue generated
61%
YoY ad revenue growth
109%
Increase in new website users
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